Destination Canada x Expedia

Brief: Integrate Canada and their brand into Expedia's tone of voice and ecosystem to drive awareness beyond paid advertising.

Creative: A destination is more than a list of to-dos. From unexpected discoveries and emotions to new points of view, flavours, and ideas, it’s those off-the-beaten-path deep cuts and details of a place that remind us why we travel at all.

We created a new branded content series “Where to” with Canada as the launch partner. Brian McGuinn directed the four-part docuseries and is part of a 360 campaign strategy.