Destination Canada x Expedia

Brief

Get Canada back on the travel bucket list for Americans who may consider it too familiar and “been there, done that.”

Creative

To encourage Americans to venture north, we invited Americans to literally become a part of Canadian culture by giving them an opportunity to name 13 iconically Canadian things/experiences, such as a baby moose, ice hockey team, a beer, a bagel etc.

The ‘YesYouCanada’ campaign included celebrity Matty Mattheson promoting the opportunity.