Brand USA x Expedia

Brief: Brand USA, the national tourism board of the USA has 1000’s of hours of content, produced for their GoUSATV streaming platform. The partner came to Expedia to see if we could make this content more effective and measure it’s impact on tourism to the USA.

Creative: A first of it’s kind “shoppable” TV platform that ingested hundreds of hours of curated content and contextually paired that with shoppable products, itineraries and personalised travel bucket lists. The “White label” platform, localised for CA, UK, MX, paired the best of Brand USA’s content with Expedia’s supply and technology to connect inspiration to action all in one place.